Yay, it’s time to feature another fabulous mumma who has started her own business. Today It’s Kim Russell from Flossbell Designs, and I just know you’re going to love her stuff…
Welcome to The Mums Group Kim, tell our readers a little bit about yourself.
I’m a married mother with four (busy) children – Remi (18), Clay (14), Judd (4) and Millie (18 months). I grew up in the small country town of Balranald NSW and moved to Mildura, Victoria four years ago with my growing family. I currently work part time in an administration role in tertiary education and run my own online jewellery business, Flossbell Designs. I’ve also just recently finished part time studies, completing a Diploma of Business Administration and Diploma of Management.
What is Flossbell Designs and how did you start?
Flossbell Designs was born in June 2011.I first made jewellery as gifts for family and friends – and after taking the plunge and opening a Facebook business page and attending a local market my business exploded!My range of bespoke designs are classic, simple and elegant and are made using high quality sterling silver and solid 9ct gold components that are sourced within Australia where possible.Each item is carefully crafted with my own two hands, each letter is stamped one at a time – no two items will ever be created alike make each uniquely beautiful.It warms my heart knowing that there are many people across Australia (most that are complete strangers) wearing a beautiful piece of treasured jewellery that has been made by me – this is truly one of the most rewarding parts, for me, of making personalised jewellery.
How do you juggle Flossbell, motherhood and another job?
I’m not going to lie – it’s hard work! But I’m no superwoman and sometimes things don’t get done.Generally during the day I don’t work on my business – it’s impossible with the two youngest under my feet! But not only that, I feel that it’s unfair for me not to give them the attention that they need while they are little; so most of the time I work late into the night when they are in bed. I am a little sleep deprived (and coffee is my best friend most days) – but I remind myself often that it’s not forever! I’m also very lucky to have an understanding husband that helps me out on the weekends by taking care of the two youngest children whilst running the older two children to their sport and part time jobs so that I can work. I’m also fortunate to have my two oldest children also help out around the house and entertain the two youngest when needed.
What advice do you have for other mums out there wanting to start their own business?
My advice is to believe in yourself; put your Nike T-shirt on and Just Do It. You will never know if your idea will be a success if you don’t try. My biggest fear was putting myself and my jewellery out there for others to critique – it was scary at first! I’ve learnt that everyone has different tastes and what one person likes another may not.
Don’t be discouraged if you don’t sell anything straight away! I only sold one piece of jewellery at my first market. I was a little discouraged, but I realised it was all in how my market display looked to customers and worked on improvements. First impressions of your products, and your customer service, really make a difference in sales. Evaluations and continuous improvement is an important part of the success of any business!
And my last piece of advice would be that you need to enjoy what you are doing. It’s hard enough being a mum without adding the demands and stresses of running your own business to the mix. When you are enjoying what you are doing, it doesn’t seem like work and you will be more likely to succeed!
Where can we purchase your designs?
The complete range of Flossbell Designs can be found online at www.flossbelldesigns.com.au
Limited designs can also be found online at www.hardtofind.com.au
For those that live in Mildura, I can be found at the Riverfront Boutique Markets held in conjunction with the Farmers Markets four times a year.
I can also be found on facebook www.facebook.com/Flossbelldesigns and Instagram @flossbelldesigns
Kim is inviting you to enter her Mother’s Day competition…head to her Facebook page to be in the winning!
(Flossbell is giving away either a sterling silver Love Circle set (small and medium) or a sterling silver Deluxe large off-centred classic circle with bail.
To enter, comment on either of the two pictures.
Only one comment will be selected to win at random as selected by Flossbell Designs. Only one pendant will be won as selected by Flossbell Designs. Comments up until will be included. Open only to Australian residents.)